The Advantages Of Coffee Cup Advertising

Coffee Cup Advertising and branded coffee cups have been shown to give a greater positive perception of a brand. Coffee is one of the most consumed beverages in society. People drink on average 3 cups of coffee per day. Coffee cups are excellent ways for brand exposure in a cost effective way.

Believe it or not, coffee is the world’s second-most valuable traded commodity after oil, and there are over hundreds of cafes ready to add a unique caffeine rush to your advertising campaign. The benefits of coffee cup advertising to your business will only be positive. The cost of the cup on a take-away coffee implies about 40% of the hard costs to make the coffee. So just imagine how much you can save on your bottom end costs.  Imagine 100,000 mini-billboards delivering your clients message into the hands of your country’s biggest salary earners. That’s right. Cup advertising literally take your advertising campaign to the hands of thousands of consumers monthly. Direct from the espresso machines, to the elevators, desks and lunchrooms of corporate people, coffee cup advertising has the ideal “guerrilla marketing” tactic to your client. Coffee cups do provide a funky and effective advertising medium perfect for advertising your website addresses or products and services as part of an effective multi-channel campaign.

Also, coffee cups are attention grabbing. They communicate your message effectively with a read through ratio of 95% – delivering one of the highest reader retention rates in advertising. You don’t only build awareness through coffee cup advertising with the repeated impressions that coffee drinkers normally get their daily coffee in the same place. You also have positive brand perception through coupling your message with the consumption of caffeine and warm beverages. On-the-go people usually consider advertisements as welcome distractions so they receive them favorably. Furthermore coffee cups boost customer loyalty, which is something important. Customers that receive free items after they buy something usually stay loyal to the company. The business that gives freebies like logo coffee mugs is in some way seen as more stable. Customer loyalty also goes past repeat business since loyal customers talk highly of the businesses that they like best.

Perhaps you will be just a little concerned about another company’s brand being on your coffee cup. But you shouldn’t. First of all, coffee suppliers have been advertising on coffee cups for years and how has that been of any benefit to you? That’s right, it hasn’t! Secondly, the campaigns convey a positive and vibrant image. Surveys show that customers are intrigued and interested about the quality and uniqueness of advertised coffee cups.

Being aware of the benefits, many businesses owners are actually turning to coffee cup advertising to grow their business. They distribute the Paper Cups at train stations, motorway service stations, universities, airports and many other locations. With no more expensive packaging costs and an endless supply of vibrant coffee cups to use in the store, the bottom line profits could possibly be making a turn for the up.