2 Jun 2011, 8:42am
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Tips on how to ensure that that your book idea could be the next best seller

All people have a unique story to tell. From explaining business processes to revealing our personal history, all of us have a natural desire to share our experiences while using world. As a result, bookstore shelves are loaded with numerous titles that promise to entertain, enlighten, and educate readers.
Perhaps, then, the word that “everyone has at least one book in them” applies. If so, how do you know whether your existing idea really is book worthy or whether it needs some fine-tuning to have maximum marketability?
Prior to deciding to put pen to paper (or fingers to keyboard), put your book idea on the test. Use the following questions in an effort to hone your idea’s development and make up a manuscript destined for the best-seller list.
¢ Can you state your book’s purpose in 10 words or less?
Many new authors face task of wanting to give a lot of information at once. Instead of emphasizing one specific idea, they fight to wrap multiple concepts into one book. This process not only makes it difficult to organize your book, it overwhelms your readers.
With anything good book, you can state the book’s specific purpose in 10 words or less. Know that your purpose is not the same as your theme or plot. The book’s purpose is exactly what you specifically want the reader to do or think caused by reading your book. Now, a press release such as “to live a better life” or “to run a better business” is not specific. A reason is not a generalization. It’s a specific action which you motivate the reader to begin.
For example, if you’re writing a company book, your purpose should be to help the future prospect improve one specific business function, for example its marketing efforts, its customer support, its project management, etc. Your own purpose should not be “to teach business executives how to create better marketing materials, deliver improved customer support, establish long-term customer relations, increase employee retention, and locate the very best new talent.” That’s simply too much for example book to cover. Keep your purpose specific so that you can deliver targeted and useful information.
¢ Does your book have a very specific audience?
While you certainly need a large audience to market your book to, you also want an audience that’s targeted to your topic. Simply nevertheless your audience is “business people” or “women” or “the general public” is not a targeted audience. Why? You cannot assume all business people have the same concerns, don’t assume all women are interested in the same topics, rather than everyone in the general public will be able to realize your ideas.
When you narrow your audience to include those with a specific tie on your theme or who fit a specific demographic, you gain a marketing edge which could position your book more effectively. So instead of stating that your audience is “business people,” you may narrow it down to “company owners,” “middle management,” or “entrepreneurs.” In lieu of target the broad category of “women,” you’d have better sales by emphasizing “women over age 50,” “working moms,” or “single women under age 35.” All of these categories consist of a large number of people, yet they’re narrow enough so you can streamline your message.
¢ Are you saying something totally new?
If you want people to invest enough time and money to read your book, you will need to tell them something new. Too many authors try and reword or rehash old ideas that others have stated time and time again. While you should use other people’s functions to substantiate claims or add credibility on your message, make sure your central idea is fresh and different.
How can you make sure your approach is completely new? Incorporate the results of a survey you personally conducted. Include case studies from a own business or life. Interview people that can contribute facts and knowledge. Add elements of yourself to punctuate your message. Here’s your book, so tell your story or stance by using an issue.
Many authors are scared to state a new opinion on the topic that others have covered. Believe that they may turn people off or offend. Keep in mind that people like controversy, in case your book can stir things up and make people think twice about something, you’ll have a very greater chance of creating a buzz about your book.
¢ Are your way with words-at all up to par?
You could have the best idea on this planet, but if your text is filled with errors, is poorly organized, or possibly difficult to understand, no one should read it. Before you write too much of your book, brush up in your writing skills by attending a writing class, studying a writing guide, or getting a writing coach to help you correct your writing challenges. Also, educate yourself on what writing style appeals to your audience, after which strive to imitate that style. Gear your emailing your intended audience whenever you can.
If you’re unsure whether your way with words-at all make the grade, consult with a professional editor or ghostwriter who is able to rework your writing and produce it up to publishing standards. Don’t let poor way with words-at all ruin your best-selling idea.
Start Writing Now
Writing a magazine is no small undertaking. When you can actually answer “yes” to each of the above questions, you’ll be on your journey to transforming your idea right into a publishable piece of work. Take the time to nurture and develop your idea prior to starting writing so you can be sure to create the very best book possible. A little pre-planning and foresight is perhaps all it takes to give your book by far the most market appeal.

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3 Sep 2010, 8:39am
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The Translation of International Monologues by Seattle Interpretation Services

Born on January 9, 1890 in the town of Malé Svatonovice, Bohemia, Austria-Hungary (now Czech Republic), Karel Capek still remains one of the most influential and at the same time most loved Czech authors. Furthermore, he was also the first Czech author to achieve European fame, and even (in the case of R.U.R.) an international acclaim. Experienced translators like Marion Randal and Samuel Ridgewood, who both worked for the New York Translation Services professionals, translated some of his works into English in the 20th century. The former did the prose while the latter – the plays. Capek’s works were translated into English by other translators as well. Among them we notice the names of Terrence Trend, Pauline Lawrence, Seraphim Hendricks and Dora Boil. After World War II Capek’s reputation started to lose strength, but nevertheless he had remained for quite some time the most discussed Czech writer translated into English. Since 1990 the New York publishing house Bookworm Solutions have come out with new and revised translations of Capek ’s most popular works.

For the translator Capek presents considerable difficulties as he was one of the first writers to use the so called Common Czech in his work frequently, while at the same time he loved the variety of Czech and he employed a rather diverse and traditional vocabulary. That is why rendering his language and style in English becomes very difficult as they are both simple and tricky. The method of substituting the outdated expressions with more modern ones has caused controversy after translator Robert Conic used it when he revised the existing translations in an assignment by the Seattle Translator office. Getting rid of such expressions will doubtfully enrich the linguistic content of the original, and for this reason Capek fully enjoyed using them as they greatly contributed to the verbal texture of his work. One of Capek’s most complicated and inventive works in terms of narrative technique, Hordubal, presents the translator with considerable difficulties. The internal monologue or dialogue, whose prose is musical, redolent, and reminding of a ballad, should be translated precisely but at the same time preserving the rhythm of the original. The colloquial and rather uneducated language used by Juraj Hordubal is successfully captured by Robert Conic, though the Americanisms that color the Czech text are lost. The shifts of register and viewpoint are handled well by finding the appropriate linguistic and stylistic devices for the criminal story and the courtroom drama that follows the succession of events in the novel.

In his famous dystopian novel, War with the Newts, Capek experiments with a range of writing styles – journalese, scientific, poetic, and outmoded in order to produce another work whose text is complex and that strains the translator’s creativity and knowledge. The 1965 rendition of the work, which is comprehensible and plausible because of its realistic imitation of the variety of writing styles, though a bit choppy, was translated by Volodya Ulianov, who at the time worked for the Russian Translation division. Retranslated in 1981 by Igor Pavlovich it remains as close as possible to Ulianov’s phraseology and at the same time it achieves more fluent style. Unfortunately, Pavlovich does not use the typographical devices implemented by Ulianov, which influences the visual aspect of the book in a negative way.